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Working at The University of Montana Foundation
A career at The University of Montana Foundation is more than a job - it is an opportunity to be a part of something that impacts students, the community and, through research, the world. At the UM Foundation we offer you not only the chance to build a successful career - we offer you an opportunity to make an impact.
Reporting to the Assistant Vice President for Marketing and Communications, the Assistant Director of Digital Communications is responsible for developing and implementing the digital strategy for the UM Foundation in support of identified marketing goals – including annual giving strategies – through specific, measured campaigns that inspire and engage alumni, friends, and fans of the University of Montana. Working closely with departmental colleagues, the assistant director will develop online, video and photo assets, as well as email campaigns and other integrated media. He or she will collaborate with development staff, campus colleagues and external contractors to create strategic and measurable digital outreach.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
- Manage website, taking the lead on special microsite development and working with marketing coordinator on day-to-day updates.
Work with in-house and contracted videographers to create marketing and stewardship videos, from storyboard to production and strategic distribution.
Guide social media strategy, including content development, partnerships with other campus entities, digital ad buys and content calendaring; work with marketing coordinator on day-to-day updates.
Work closely with assistant director of stewardship on development of email communications, including President’s Club Monthly newsletter. Work with the marketing coordinator on implementation and distribution.
Work with the director of annual giving to create cohesive messaging and strategy for the digital annual giving program.
As the central lead for digital data, metrics and reporting, demonstrate ROI via statistical analysis; maximize digital tools to track and explain metrics; and develop reporting mechanisms to easily convey the success or growth opportunity for digital campaigns.
Manage production of annual online impact report.
Manage Lightroom database of photo and video material.
Manage vendor and contractor relationships, including photographers, videographers, website techs and graphic designers. Existing relationships a plus.
Supervise part-time student photographer and other student employees as assigned.
Work with team to develop annual goals and strategic plans for donor engagement.
KNOWLEDGE, SKILLS AND ABILITIES:
- Highly collaborative, able to function as part of a team in day-to-day assignments while also developing relationships with communicators and development staff across campus.
An excellent project manager with a laser focus on the details.
Able to identify and pitch stories that highlight the impact of philanthropy on students, faculty, staff, the community, Montana and beyond.
A creative, intuitive storyteller and an innovative thinker.
Be able to align resources with available budgets, maintaining high standards of quality.
Familiar with content management systems, especially Cascade and iModules, a basic understanding of HTML and familiarity with online giving platforms.
An excellent writer with knowledge of AP style.
Familiar with Adobe programs such as Photoshop, Lightroom and InDesign, and the Microsoft Office suite.
Familiar with University of Montana systems, including Banner and Qualtrics.
Comfortable handing sensitive and confidential information.
Comfortable interacting with a wide variety of individuals, including high net-worth donors.
Excited to make a difference for the University of Montana.
Bachelor’s degree in journalism, marketing/communications, or other related field
At least three years of experience in marketing or communications, with significant time spent in digital content creation or video production
Demonstrated success in relationship-building skills
Track record of effectively managing multiple projects in a fast-moving environment
Any equivalent combination of experience, training and/or education as approved by Human Resources
- Experience working in higher education environment
Fundraising communications experience
Expert knowledge of University communications objectives and an ability to translate them into effective communications
Familiarity with social networking and digital marketing trends
Experience creating marketing materials, advertising copy, videos and social content with a persuasive voice
Familiarity with budget management
The position at certain times may not include all of the duties listed nor do the listed examples include all tasks which may be found in the position.